A Third Type of Agent

In all of my years of experience in the real estate world, I’ve noticed that most people fit agents into one of two categories. Either an agent is a money-driven go getter, or if you read my last article, you would know that the other agent makes less than $48,000 a year and is the passive “social media” agent.

But what about the agents that spend thousands of dollars educating people about real estate, handle their practice in a highly professional manner, network with individuals both on and offline, and that make a substantial living executing win-win real estate transactions?

Where is their club? Where is their recognition?

I propose that there is this “third type” of agent. I believe that this is the future of real estate and it has its own set of rules and principles.

The more educated the public becomes about real estate the more they’ll know whether their agent will “cut it” or not. This will lead to less agents, but better agents. This will reset the industry and only this “third type” of agent will survive.

So what characteristics does this “third type” of agent have, and how will it benefit the people they serve. Here are just a few of them:

They spend time to educate clients

This will not be the most efficient thing an agent can do, but it is absolutely necessary in building a long term relationship built on trust and solid real estate transactions. The money-driven go getter makes no time for this, and the extent of their education is a handout, not a full blown blog and platform like this one.

They use social media to communicate, not just sell

The world of social media is terribly misunderstood. It’s nothing more than having a conversation with a friend over coffee, except it’s online. Social media is a platform for communication, and if all you ever do is sell, people will turn you off.

They know their market

Want to know where to find information on school districts? Want to know the best areas to live in for your social life? The best restaurants? The best desserts? The best places to take your kids? These are all things that the “third type” of agent knows. They are heavily vested in their communities and finding the answers to these questions is part of giving a client the best options possible.

If you feel like you’re unsure whether or not your agent is of this “third type”, feel free to leave a comment and we’ll discuss your situation. This blog was designed to help as many people as possible learn more about real estate and your questions will only lead to increasing the value of this platform.

It’s my goal that the people get properly served when it comes to buying and selling their homes. It’s my hope that the entire industry evolves and becomes built entirely on this “third type” of agent.